I'm Pavel Horak. For 25 years, I have been creating visual identities and design deliverables with a clear purpose. Art exists for its own sake. Design exists to solve a problem. A logo that looks good but fails to connect with your audience isn't good design — it’s just decoration. And that’s not what I do. I work alone.

From the initial brief to the final files, you only communicate with me — direct contact, no middlemen, full responsibility for the outcome.

Outside the studio, you’ll most likely find me on the road with a camera in hand. I look for places that are honest and unpretentious — those are the ones that inspire me the most. I love good literature, good coffee, and design that still makes sense ten years down the line. And because the mind needs the body — sports are just as important to me as a sketchbook.