HBM Space
Visual Identity
A complete brand identity for HBM Space, a US-based restaurant management software company, featuring a custom logo, stationery, app UI, outdoor advertising, and website design. The logo pictogram merges the two worlds the brand operates in — a chef’s hat representing the hospitality industry and a printed circuit symbolizing IT technology — resulting in a compact hexagonal icon that instantly communicates the brand’s dual nature.
The dark navy and electric blue palette gives the brand a confident, tech-forward presence, applied consistently across stationery, outdoor advertising, app UI design, merchandise, and a full website concept.
A complete brand identity for HBM Space, a US-based restaurant management software company, featuring a custom logo, stationery, app UI, outdoor advertising, and website design. The logo pictogram merges the two worlds the brand operates in — a chef’s hat representing the hospitality industry and a printed circuit symbolizing IT technology — resulting in a compact hexagonal icon that instantly communicates the brand’s dual nature.
The dark navy and electric blue palette gives the brand a confident, tech-forward presence, applied consistently across stationery, outdoor advertising, app UI design, merchandise, and a full website concept.
A complete brand identity for HBM Space, a US-based restaurant management software company, featuring a custom logo, stationery, app UI, outdoor advertising, and website design. The logo pictogram merges the two worlds the brand operates in — a chef’s hat representing the hospitality industry and a printed circuit symbolizing IT technology — resulting in a compact hexagonal icon that instantly communicates the brand’s dual nature.
The dark navy and electric blue palette gives the brand a confident, tech-forward presence, applied consistently across stationery, outdoor advertising, app UI design, merchandise, and a full website concept.
